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TEAM SPOTLIGHT

Entrepreneurship

Franchising

Startup requirements

Marketing

Colby Wilcock

CGO

Our expert in...

  • LinkedIn
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Background & Philosophy

Colby Wilcock is an entrepreneur at heart, having started, built, and sold over a dozen businesses. His journey, marked by both successes and setbacks, has imparted invaluable experience and knowledge. This extensive background allows him to help business owners navigate challenges and opportunities, avoiding the constant pivots typical of entrepreneurial ventures.

 

Colby has worked with businesses of varying sizes, from $100M enterprises to startups. He has seen the successes that come from following the right steps towards building a healthy business and the pitfalls of poor choices and bad money management.

Much of Colby's recent experience has been in the franchising world, working with franchisors overseeing over 400 locations and individual franchisees struggling to meet their revenue goals. He has consulted with countless franchise brands, addressing unique challenges faced by both franchisors and franchisees. His expertise extends beyond franchising, drawing from prior roles that honed his skills in technology management, operational efficiency, and scalable growth strategies.

 

Before focusing on franchising, Colby managed the operations of a technology startup, developing social learning platforms for high-profile content providers like Stephen R. Covey, and creating internal training universities for organizations such as Adobe and 1-800 CONTACTS. This experience, combined with his role as Executive Director of three substance abuse treatment centers, reinforced his capabilities in leadership, organizational management, and strategic planning.

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Colby focuses on three pillars of franchise growth:

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  1. Franchisor Leadership and Growth: Helping franchisors understand their role in transforming performance and improving relationships.

  2. Franchisee Adoption of Operations Manuals: Enhancing compliance and providing valuable feedback to boost average unit revenue.

  3. Brand Presence and Sales Growth: Utilizing the right tools to build a web presence, enhancing franchise value and appeal.
     

Colby's diverse experience makes him a valuable asset to any business seeking to scale and thrive in a competitive landscape.

Outside the Office

Colby enjoys spending time outside with his 3 energetic boys who keep him running and active.  A lot of his time outside of work serving members of his community and church to build healthy long term relationships. Colby enjoys a number of hobbies including riding his bike, building lego sets, and even participating in roundnet tournaments.

Endorsements & Applause

Books:

  • 10X Is Easier than 2X, Dan Sullivan and Benjamin Hardy

  • Effortless, Greg McKeown

  • Whale Done, Blanchard

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Quotes:

  • “The way of the Essentialist means living by design, not by default.” - Greg McKeown”

  • “Effective leadership is putting first things first. Effective management is discipline, carrying it out. Management is efficiency in climbing the ladder of success; leadership determines whether the ladder is leaning against the right wall." - Stephen R. Covey

  • "It is easy to get bogged down trying to find the optimal plan for change: the fastest way to lose weight, the best program to build muscle, the perfect idea for a side hustle. We are so focused on figuring out the best approach that we never get around to taking action. As Voltaire once wrote, ‘The best is the enemy of the good.'" - James Clear

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